Parasitkliniken, a pioneering clinic offering advanced home testing for parasites via PCR, microscopy and antibody analysis, had established itself as a trusted partner for both patients in Sweden and the UK. Despite this, their Google Ads performance took a dramatic downturn during the winter of 2024–2025. Over a period of 5 months, campaigns showed a steep negative trend: fewer conversions, rising costs, and unclear tracking results. It was at this critical moment that Parasitkliniken engaged Ananda to perform a comprehensive audit and reset of their Google Ads in the Swedish market.
More Conversions
Conversion Rate Increased
Cost Per Conversion
Robin Grannesberger
Founder of Ananda
Robin Grannesberger
Founder of Ananda
Ananda conducted a comprehensive audit, rebuilt the account structure, refined targeting across Brand, Generic, and Competitor campaigns, and corrected faulty conversion tracking. These actions reversed the negative trend and created a scalable foundation for future growth.
Ananda conducted a comprehensive audit, rebuilt the account structure, refined targeting across Brand, Generic, and Competitor campaigns, and corrected faulty conversion tracking. These actions reversed the negative trend and created a scalable foundation for future growth.
We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
A 150-point review identified ineffective keywords and ad groups, budget waste, and untapped potential.
Executed a full account restructure for profitability and scale, rebuilding Brand, Generic & Competitor search campaigns and refining targeting and keyword intent mapping.
Corrected a faulty tracking implementation that had obscured the real conversion flow, restoring end-to-end accuracy for data-driven optimization and reporting.
The Digital Strategy provided invaluable insights into:
Within just a couple of months, conversions increased by +390% while costs rose only +15%. Cost per conversion dropped by –76.5%, and CTR improved by +58%. Parasitkliniken now has a scalable, measurable setup positioned for continued expansion across Sweden and the UK.
Robin Grannesberger
Founder of Ananda
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
Within just a couple of months, conversions increased by +390% while costs rose only +15%. Cost per conversion dropped by –76.5%, and CTR improved by +58%. Parasitkliniken now has a scalable, measurable setup positioned for continued expansion across Sweden and the UK.
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