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Natural Living, a holistic health and lifestyle platform, set out to grow its community and brand presence on Instagram. The challenge was to achieve significant growth organically - without relying on ads. Within just 2 months, the account delivered rapid traction: more than 2,5 million organic views, strong follower growth, and a viral reach far beyond the existing community.
Organic Views in 2 Months
Total Interactions in 2 Months
Follower Growth in 2 Months
Robin Grannesberger
Founder of Ananda
Robin Grannesberger
Founder of Ananda
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Ananda developed and executed a tailored organic growth strategy, built to scale consistently and without paid media. By setting a clear brand design for a cohesive visual identity, analyzing performance in detail, and refining content based on what resonated most, we created a strong foundation for fast and sustainable growth.
Ananda developed and executed a tailored organic growth strategy, built to scale consistently and without paid media. By setting a clear brand design for a cohesive visual identity, analyzing performance in detail, and refining content based on what resonated most, we created a strong foundation for fast and sustainable growth.
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We harnessed the power of both Google Ads and Meta Ads to create a cohesive marketing effort that maximized reach and conversion potential. By carefully analyzing the strengths of each platform, we were able to tailor our strategies to target the right audience segments.
Identifying flagship products that best represented FreeFoot's brand and value proposition was key. We also delved deeper to find "sleeper" products—those with untapped potential that hadn’t yet been highlighted.
Active collaboration with FreeFoot ensured that we were always aligned and got real-time feedback. Regular check-ins allowed us to make swift adjustments to campaigns based on performance data and emerging opportunities.
Understanding the customer journey from awareness to purchase was crucial, allowing us to create targeted campaigns for each stage of the funnel. This engagement were driving higher engagement and conversion rates
Thoroughly understanding the client's market and product
A deep understanding of FreeFoot’s market and product line was essential to crafting effective marketing messages. We conducted extensive research to grasp customer preferences, market trends, and competitive dynamics.
Once initial profitability goals were met, it was important to scale campaigs strategically. We employed data-driven insights to identify which areas of the marketing mix were driving the best returns and could further boost revenue and ROAS.
A proven framework designed to expand reach, drive follower growth, and scale visibility organically.
Defined the brand’s visual identity, ensuring a consistent aesthetic and professional red thread across the feed.
Ongoing review of what performed and what didn’t, with detailed iteration to maximize retention, engagement, and viral spread.
The Digital Strategy provided invaluable insights into:
Within just two months, Natural Living achieved over 2,5 million organic views and 20,000 interactions, while growing its follower base by more than 3,400%. This case demonstrates how a clear growth strategy, strong brand design, and data-driven content optimization can generate explosive organic results without paid advertising.
Robin Grannesberger
Founder of Ananda
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
Within just two months, Natural Living achieved over 2,5 million organic views and 20,000 interactions, while growing its follower base by more than 3,400%. This case demonstrates how a clear growth strategy, strong brand design, and data-driven content optimization can generate explosive organic results without paid advertising.
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