Bakgrund & case
Infertility Aid/Dr Yang, a leader treating infertility through natural methods (Traditional Chinese Medicine) have succeeded in helping over 300 couples overcome infertility and welcome new life.
2600%
Increased Lead Generation
10X
Growth in Monthly Leads
40%
Less Customer Acquisition Cost
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Robin Grannesberger
Founder of Ananda
I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Robin Grannesberger
Founder of Ananda
Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Infertility Aid/Dr Yang
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Infertility Aid/Dr Yang
Vår lösning
After identifying a lack of digital presence and limited confidence in online marketing, our team at Ananda set up a multifaceted strategy. By incorporating Google Ads, Meta Ads, and later on also TikTok Ads, we aimed to create a broader and more engaging digital presence for Infertility Aid but still niched on their targeting audience in each channel. The choice of platforms not only reflected the target audience's diverse online behavior but also allowed for the opportunity for creative, customized campaigns that communicated Infertility Aid skills in natural infertility treatment.
Infertility Aid/Dr Yang
Ledande inom fothälsa i Sverige
After identifying a lack of digital presence and limited confidence in online marketing, our team at Ananda set up a multifaceted strategy. By incorporating Google Ads, Meta Ads, and later on also TikTok Ads, we aimed to create a broader and more engaging digital presence for Infertility Aid but still niched on their targeting audience in each channel. The choice of platforms not only reflected the target audience's diverse online behavior but also allowed for the opportunity for creative, customized campaigns that communicated Infertility Aid skills in natural infertility treatment.
Infertility Aid/Dr Yang
Developing awareness and lead generation for a leading Nordic clinic that few people knew about
Despite deep specialist knowledge in various areas of infertility, from repeated miscarriages to unexplained infertility, and the enormous needs for solutions from the audience, the clinic had faced challenges in reaching their target audience and had several failed agency collaborations, starting a new chapter with Ananda.
Så ökade vi Freefoots onlineomsättning
Multikanalsstrategi
Vi använde styrkan i både Google Ads och Meta Ads för att skapa ett samlat marknadsföringsarbete med maximal räckvidd och konverteringspotential. Genom att analysera respektive plattforms roll kunde strategierna anpassas för rätt målgrupper i rätt skede.
Flaggskeppsprodukter
Vi identifierade Freefoots viktigaste produkter - de som tydligast representerade varumärkets värdeerbjudande. Samtidigt lyfte vi fram så kallade ”sleeper-produkter”: produkter med stor potential som tidigare inte fått tillräcklig exponering.
Samarbete & engagemang
Ett nära samarbete med Freefoot var avgörande. Löpande avstämningar och direkt feedback gjorde det möjligt att snabbt justera kampanjer baserat på resultat och nya möjligheter.
Kundresa
En djup förståelse för kundresan - från första kontakt till köp - gjorde det möjligt att skapa riktade kampanjer för varje steg i tratten. Det bidrog till högre engagemang och bättre konverteringsgrad.
Marknads- och produktförståelse
En grundlig analys av Freefoots marknad, produkter och målgrupp låg till grund för all kommunikation. Genom research kring kundbeteenden, trender och konkurrens kunde budskap och annonser träffsäkerhet optimeras.
Tillväxtstrategi
När lönsamhetsmålen uppnåtts fokuserade vi på att skala strategin på ett kontrollerat sätt. Med datadrivna insikter identifierades de delar av marknadsmixen som gav bäst avkastning och kunde driva ytterligare tillväxt i både omsättning och ROAS.
Den digitala strategin
Den digitala strategin gav värdefulla insikter inom:
Optimala marknadsföringskanaler
Tydligt definierade målgrupper
Internationella konkurrenters strategier
Rekommenderad budgetfördelning
Relevanta sökord och sökbeteenden
Konkurrens- och marknadsanalys
Sammanfattning
RESULTAT
Exponential increase in leads by 2600 % and expanded reach
Shortly, our integrated strategy achieved remarkable successes, from initially 10X the leads by generating 50 leads per month to consistently delivering an average of 135 leads month after month - an increase of 2600%. Through continuous optimizations, channel adjustments, and ad testing, the Ananda team has managed to maintain and expand this success for several years.
LEVERANS & RESULTAT
Exponential increase in leads by 2600 % and expanded reach
Shortly, our integrated strategy achieved remarkable successes, from initially 10X the leads by generating 50 leads per month to consistently delivering an average of 135 leads month after month - an increase of 2600%. Through continuous optimizations, channel adjustments, and ad testing, the Ananda team has managed to maintain and expand this success for several years.
Robin Grannesberger
Founder of Ananda
Samarbetet med Freefoot har varit en fantastisk resa - och det fortsätter att vara det. Deras engagemang för hälsa och innovation ligger helt i linje med våra värderingar. Vi är väldigt stolta över de starka resultat vi har uppnått tillsammans.
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE
An ongoing partnership for health and family
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
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robin@anandaconsulting.se
+46 72 377 77 48
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