Sunne Kommun

Digital Marketing for Summer Jobs in Healthcare

Bakgrund & case

Sunne Municipality approached us at Ananda with the need to fill their vacant summer jobs in healthcare and social care, with a specific focus on reaching and engaging young job seekers.

58%

Of job positions filled in 4 weeks

100%

Audience reach

4,765

Clicks to web

Robin Grannesberger

Founder of Ananda

I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.

Robin Grannesberger

Founder of Ananda

Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Sunne Kommun

Sunne Kommun

Vår lösning

The goal was to fill 70 vacant positions within the municipality by mid-June.

Sunne Kommun

Ledande inom fothälsa i Sverige

The goal was to fill 70 vacant positions within the municipality by mid-June.

Sunne Kommun

Så ökade vi Freefoots onlineomsättning

Multikanalsstrategi

Vi använde styrkan i både Google Ads och Meta Ads för att skapa ett samlat marknadsföringsarbete med maximal räckvidd och konverteringspotential. Genom att analysera respektive plattforms roll kunde strategierna anpassas för rätt målgrupper i rätt skede.

Flaggskeppsprodukter

Vi identifierade Freefoots viktigaste produkter - de som tydligast representerade varumärkets värdeerbjudande. Samtidigt lyfte vi fram så kallade ”sleeper-produkter”: produkter med stor potential som tidigare inte fått tillräcklig exponering.

Samarbete & engagemang

Ett nära samarbete med Freefoot var avgörande. Löpande avstämningar och direkt feedback gjorde det möjligt att snabbt justera kampanjer baserat på resultat och nya möjligheter.

Kundresa

En djup förståelse för kundresan - från första kontakt till köp - gjorde det möjligt att skapa riktade kampanjer för varje steg i tratten. Det bidrog till högre engagemang och bättre konverteringsgrad.

Marknads- och produktförståelse

En grundlig analys av Freefoots marknad, produkter och målgrupp låg till grund för all kommunikation. Genom research kring kundbeteenden, trender och konkurrens kunde budskap och annonser träffsäkerhet optimeras.

Tillväxtstrategi

När lönsamhetsmålen uppnåtts fokuserade vi på att skala strategin på ett kontrollerat sätt. Med datadrivna insikter identifierades de delar av marknadsmixen som gav bäst avkastning och kunde driva ytterligare tillväxt i både omsättning och ROAS.

01
Audience Profiling

We began by meticulously analyzing our target audience's demographics, behaviors, and preferences across various platforms.

02
Platform-Specific Budget Planning

Next, we strategically allocated resources to platforms like Snapchat and TikTok, considering their potential to enhance visibility and drive quality traffic.

03
Message Tailoring for Customer Journey Enhancement

Crafting tailored messages, we aimed to bolster the customer journey from initial contact to eventual job application, ensuring seamless engagement and conversion.

Den digitala strategin

Den digitala strategin gav värdefulla insikter inom:

01
Optimala marknadsföringskanaler
02
Tydligt definierade målgrupper
03
Internationella konkurrenters strategier
04
Rekommenderad budgetfördelning
05
Relevanta sökord och sökbeteenden
06
Konkurrens- och marknadsanalys
Sammanfattning

Results - 100% audience reach

At Ananda, we understand that good content and strategy are the keys to a successful campaign. Thanks to this knowledge, we were able to help Sunne Municipality fill the majority of their vacant positions on time and with record speed. The success of this campaign was due to both strategic and operational execution across channels, along with the ad material itself. The ad material included testimonials from three young individuals already working in healthcare and social care, and their stories were told in a way that left few untouched. Good content and a strong strategy are indeed the keys to a successful campaign.

RESULTAT

LEVERANS & RESULTAT

Robin Grannesberger

Founder of Ananda

Samarbetet med Freefoot har varit en fantastisk resa - och det fortsätter att vara det. Deras engagemang för hälsa och innovation ligger helt i linje med våra värderingar. Vi är väldigt stolta över de starka resultat vi har uppnått tillsammans.

Jihua Liu

Infertility Aid & Dr. Yang's Clinic

You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE

An ongoing partnership for health and family

Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.

Results - 100% audience reach

At Ananda, we understand that good content and strategy are the keys to a successful campaign. Thanks to this knowledge, we were able to help Sunne Municipality fill the majority of their vacant positions on time and with record speed. The success of this campaign was due to both strategic and operational execution across channels, along with the ad material itself. The ad material included testimonials from three young individuals already working in healthcare and social care, and their stories were told in a way that left few untouched. Good content and a strong strategy are indeed the keys to a successful campaign.

kontakta oss

Vill du uppnå liknande resultat?

Gör som hundratals företag före er - skapa resultat tillsammans med oss.

  • Få fler leads till ditt företag

  • Öka din e-handels försäljning

  • Stärk din digitala närvaro

  • Förbättra din position på marknaden

  • Din långsiktiga strategiska digitala partner

robin@anandaconsulting.se
+46 72 377 77 48
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