Bakgrund & case
Freefoot is Sweden's leading shoe retailer in the health segment, dedicated to promoting foot health through their extensive range of functional footwear, aka barefoot shoes. Designed to enable natural movement and enhance overall foot functionality, Freefoot's offerings include everyday footwear, boots, sneakers, work shoes, and sports shoes. Their mission is centered on improving foot health and provides expert services such as foot specialist consultations. With both an online store and physical locations in Malmö, Stockholm, and Gothenburg, Freefoot actively engages with customers to educate them on the benefits of barefoot footwear, ensuring a comprehensive approach to foot wellness.
57%
Net Revenue
1700%
Google Ads ROAS
1500%
Meta Ads ROAS
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Robin Grannesberger
Founder of Ananda
I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Robin Grannesberger
Founder of Ananda
Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Freefoot
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Freefoot
Vår lösning
When Ananda met Freefoot, the company had already made achieved notable milestones and was well-known in Sweden's functional footwear community. They wanted to explore new channels that could increase their sales but had previously been unsuccessful at leveraging digital channels. Ananda’s initial analysis revealed opportunities for improvement in several digital marketing channels and in the measurement setup configuration.
Freefoot
Ledande inom fothälsa i Sverige
When Ananda met Freefoot, the company had already made achieved notable milestones and was well-known in Sweden's functional footwear community. They wanted to explore new channels that could increase their sales but had previously been unsuccessful at leveraging digital channels. Ananda’s initial analysis revealed opportunities for improvement in several digital marketing channels and in the measurement setup configuration.
Freefoot
A Multichannel Approach
By implementing a more robust digital marketing tactic, updating the campaign setups and combining Google Ads and Meta Ads, along with a new measurement setup, we were able to deploy a multichannel tactic in sync with Freefoot’s onsite activities, customer offers, email marketing, and more.
Så ökade vi Freefoots onlineomsättning
Multikanalsstrategi
Vi använde styrkan i både Google Ads och Meta Ads för att skapa ett samlat marknadsföringsarbete med maximal räckvidd och konverteringspotential. Genom att analysera respektive plattforms roll kunde strategierna anpassas för rätt målgrupper i rätt skede.
Flaggskeppsprodukter
Vi identifierade Freefoots viktigaste produkter - de som tydligast representerade varumärkets värdeerbjudande. Samtidigt lyfte vi fram så kallade ”sleeper-produkter”: produkter med stor potential som tidigare inte fått tillräcklig exponering.
Samarbete & engagemang
Ett nära samarbete med Freefoot var avgörande. Löpande avstämningar och direkt feedback gjorde det möjligt att snabbt justera kampanjer baserat på resultat och nya möjligheter.
Kundresa
En djup förståelse för kundresan - från första kontakt till köp - gjorde det möjligt att skapa riktade kampanjer för varje steg i tratten. Det bidrog till högre engagemang och bättre konverteringsgrad.
Marknads- och produktförståelse
En grundlig analys av Freefoots marknad, produkter och målgrupp låg till grund för all kommunikation. Genom research kring kundbeteenden, trender och konkurrens kunde budskap och annonser träffsäkerhet optimeras.
Tillväxtstrategi
När lönsamhetsmålen uppnåtts fokuserade vi på att skala strategin på ett kontrollerat sätt. Med datadrivna insikter identifierades de delar av marknadsmixen som gav bäst avkastning och kunde driva ytterligare tillväxt i både omsättning och ROAS.
Den digitala strategin
Den digitala strategin gav värdefulla insikter inom:
Optimala marknadsföringskanaler
Tydligt definierade målgrupper
Internationella konkurrenters strategier
Rekommenderad budgetfördelning
Relevanta sökord och sökbeteenden
Konkurrens- och marknadsanalys
Sammanfattning
RESULTAT
The results
- Orders: +57%
- Net Revenue: +70%
- Google Ads ROAS: 1700%
- Meta Ads ROAS: 1500%
LEVERANS & RESULTAT
The results
- Orders: +57%
- Net Revenue: +70%
- Google Ads ROAS: 1700%
- Meta Ads ROAS: 1500%
Robin Grannesberger
Founder of Ananda
Samarbetet med Freefoot har varit en fantastisk resa - och det fortsätter att vara det. Deras engagemang för hälsa och innovation ligger helt i linje med våra värderingar. Vi är väldigt stolta över de starka resultat vi har uppnått tillsammans.
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE
An ongoing partnership for health and family
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
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robin@anandaconsulting.se
+46 72 377 77 48
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