Veda Lila

Growth Digital Marketing for Veda Lila: 3 Channels

Bakgrund & case

By implementing a larger, more deliberate, and carefully planned strategy for Meta Ads, Email Marketing, & Social Media Manager, Veda Lila was able to increase its digital presence, attract qualified traffic, and boost sales of its products. This case demonstrates how an overarching strategy and effective collaboration across channels can drive significant growth.

220%

Increased purchases

41%

Reduced CPP

38%

Open rate

Robin Grannesberger

Founder of Ananda

I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.

Robin Grannesberger

Founder of Ananda

Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Veda Lila

Veda Lila

Vår lösning

The primary objectives entail enhancing the visibility of Veda Lila and its product range, fostering heightened awareness among the target audience. This involves implementing strategies to drive high-quality traffic towards the company's website, thereby amplifying its online presence.

Veda Lila

Ledande inom fothälsa i Sverige

The primary objectives entail enhancing the visibility of Veda Lila and its product range, fostering heightened awareness among the target audience. This involves implementing strategies to drive high-quality traffic towards the company's website, thereby amplifying its online presence.

Veda Lila

Så ökade vi Freefoots onlineomsättning

Multikanalsstrategi

Vi använde styrkan i både Google Ads och Meta Ads för att skapa ett samlat marknadsföringsarbete med maximal räckvidd och konverteringspotential. Genom att analysera respektive plattforms roll kunde strategierna anpassas för rätt målgrupper i rätt skede.

Flaggskeppsprodukter

Vi identifierade Freefoots viktigaste produkter - de som tydligast representerade varumärkets värdeerbjudande. Samtidigt lyfte vi fram så kallade ”sleeper-produkter”: produkter med stor potential som tidigare inte fått tillräcklig exponering.

Samarbete & engagemang

Ett nära samarbete med Freefoot var avgörande. Löpande avstämningar och direkt feedback gjorde det möjligt att snabbt justera kampanjer baserat på resultat och nya möjligheter.

Kundresa

En djup förståelse för kundresan - från första kontakt till köp - gjorde det möjligt att skapa riktade kampanjer för varje steg i tratten. Det bidrog till högre engagemang och bättre konverteringsgrad.

Marknads- och produktförståelse

En grundlig analys av Freefoots marknad, produkter och målgrupp låg till grund för all kommunikation. Genom research kring kundbeteenden, trender och konkurrens kunde budskap och annonser träffsäkerhet optimeras.

Tillväxtstrategi

När lönsamhetsmålen uppnåtts fokuserade vi på att skala strategin på ett kontrollerat sätt. Med datadrivna insikter identifierades de delar av marknadsmixen som gav bäst avkastning och kunde driva ytterligare tillväxt i både omsättning och ROAS.

01
Meta Ads

Veda Lila's success hinges on nine months of dedicated efforts with various audience segments, both potential and returning. By expanding audience segments, indexing vast data volumes, and segmenting based on website behaviors, we've optimized our approach. The strategy combines retargeting to engage undecided visitors and retain customers, while also attracting new ones, maintaining a delicate balance for sustained growth.

02
Email Marketing

In 2023, Ananda oversaw Veda Lila's email marketing, delivering 4-5 newsletters monthly. Emphasizing visually enhanced content, informative insights, and direct website links, our efforts aimed to boost Veda Lila's sales effectively.

03
Social Media

Leveraging social media, Ananda spearheaded photography and content creation, crafting a vibrant digital showcase. This initiative cultivated a robust organic presence on Facebook and Instagram, disseminating insights into our products, Ayurveda, and lifestyle. Our proactive sharing of Veda Lila's offerings, recipes, and courses effectively engaged our target audience.

‍

Den digitala strategin

Den digitala strategin gav värdefulla insikter inom:

01
Optimala marknadsföringskanaler
02
Tydligt definierade målgrupper
03
Internationella konkurrenters strategier
04
Rekommenderad budgetfördelning
05
Relevanta sökord och sökbeteenden
06
Konkurrens- och marknadsanalys
Sammanfattning

Veda Lila's Marketing Success

Veda Lila's marketing, spanning Meta Ads, Email Marketing, and Social Media, has driven impressive results. Meta Ads' segmentation and retargeting led to a 220% purchase increase and 41% lower cost with Meta's Conversions API. Ananda's Email Marketing achieved a 38% open rate and 46% engagement boost in 2023. Social Media, managed by Ananda, saw a 26% follower growth and 25% higher engagement, enhancing Veda Lila's digital presence. These efforts have not only elevated sales but also nurtured lasting customer connections, propelling Veda Lila forward online.

RESULTAT

LEVERANS & RESULTAT

Robin Grannesberger

Founder of Ananda

Samarbetet med Freefoot har varit en fantastisk resa - och det fortsätter att vara det. Deras engagemang för hälsa och innovation ligger helt i linje med våra värderingar. Vi är väldigt stolta över de starka resultat vi har uppnått tillsammans.

Jihua Liu

Infertility Aid & Dr. Yang's Clinic

You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE

An ongoing partnership for health and family

Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.

Veda Lila's Marketing Success

Veda Lila's marketing, spanning Meta Ads, Email Marketing, and Social Media, has driven impressive results. Meta Ads' segmentation and retargeting led to a 220% purchase increase and 41% lower cost with Meta's Conversions API. Ananda's Email Marketing achieved a 38% open rate and 46% engagement boost in 2023. Social Media, managed by Ananda, saw a 26% follower growth and 25% higher engagement, enhancing Veda Lila's digital presence. These efforts have not only elevated sales but also nurtured lasting customer connections, propelling Veda Lila forward online.

kontakta oss

Vill du uppnå liknande resultat?

Gör som hundratals företag före er - skapa resultat tillsammans med oss.

  • Få fler leads till ditt företag

  • Öka din e-handels försäljning

  • Stärk din digitala närvaro

  • Förbättra din position på marknaden

  • Din långsiktiga strategiska digitala partner

robin@anandaconsulting.se
+46 72 377 77 48
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