Närokällan

100% more purchases at Närokällan.se with Meta Ads

Bakgrund & case

Närokällan (Bättre Hälsa) was founded in 1988 and is one of the leading players in the health industry in Sweden. With a clear goal of creating a world without mental and physical ill health due to nutritional deficiencies and a mission to help and educate people on what we can do ourselves to feel better and cope more. Ananda came into contact when Närokällan needed a partner who could take over responsibility for the digital marketing for the e-commerce site Vitaminer.nu.

100%

Conversion rate

71%

Lower CPA

6 months

To achieve results

Robin Grannesberger

Founder of Ananda

I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.

Robin Grannesberger

Founder of Ananda

Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Närokällan

Närokällan

Vår lösning

For advertising on Meta, a thorough and comprehensive analysis was conducted. This analysis was fundamental to understanding the market and the target audience, allowing us to set a new strategy with accompanying structure.

Närokällan

Ledande inom fothälsa i Sverige

For advertising on Meta, a thorough and comprehensive analysis was conducted. This analysis was fundamental to understanding the market and the target audience, allowing us to set a new strategy with accompanying structure.

Närokällan

Så ökade vi Freefoots onlineomsättning

Multikanalsstrategi

Vi använde styrkan i både Google Ads och Meta Ads för att skapa ett samlat marknadsföringsarbete med maximal räckvidd och konverteringspotential. Genom att analysera respektive plattforms roll kunde strategierna anpassas för rätt målgrupper i rätt skede.

Flaggskeppsprodukter

Vi identifierade Freefoots viktigaste produkter - de som tydligast representerade varumärkets värdeerbjudande. Samtidigt lyfte vi fram så kallade ”sleeper-produkter”: produkter med stor potential som tidigare inte fått tillräcklig exponering.

Samarbete & engagemang

Ett nära samarbete med Freefoot var avgörande. Löpande avstämningar och direkt feedback gjorde det möjligt att snabbt justera kampanjer baserat på resultat och nya möjligheter.

Kundresa

En djup förståelse för kundresan - från första kontakt till köp - gjorde det möjligt att skapa riktade kampanjer för varje steg i tratten. Det bidrog till högre engagemang och bättre konverteringsgrad.

Marknads- och produktförståelse

En grundlig analys av Freefoots marknad, produkter och målgrupp låg till grund för all kommunikation. Genom research kring kundbeteenden, trender och konkurrens kunde budskap och annonser träffsäkerhet optimeras.

Tillväxtstrategi

När lönsamhetsmålen uppnåtts fokuserade vi på att skala strategin på ett kontrollerat sätt. Med datadrivna insikter identifierades de delar av marknadsmixen som gav bäst avkastning och kunde driva ytterligare tillväxt i både omsättning och ROAS.

01
Optimized Campaign Structure

Restructured ad accounts for smarter campaign setups, minimizing audience overlap.

02
Enhanced Customer Engagement

Improved and continuously indexed data. Focused on acquiring new customers and nurturing existing relationships with Närokällan.

03
Data-Driven Decision-Making

Implemented data-driven strategies for informed decision-making.

Den digitala strategin

Den digitala strategin gav värdefulla insikter inom:

01
Optimala marknadsföringskanaler
02
Tydligt definierade målgrupper
03
Internationella konkurrenters strategier
04
Rekommenderad budgetfördelning
05
Relevanta sökord och sökbeteenden
06
Konkurrens- och marknadsanalys
Sammanfattning

In 6 months, we have increased conversion by 100% and lowered CPA (Cost Per Acquisition) by 71%.

Through thorough analysis and comprehensive strategy, we have achieved a significant improvement in sales results for Bättre Hälsa through Meta Ads. The restructuring of the ad account and smarter campaign setups, along with increased data-driven decision-making, have resulted in a dramatic increase in conversion rate by 100% within a period of 6 months. Additionally, the Cost Per Acquisition (CPA) has decreased by an impressive 71%. This success is a clear proof of the value of thorough analysis, strategy, and continuous optimization in digital marketing. It demonstrates the importance of adapting to the market, effectively reaching the right target audiences, and making informed decisions based on data. This result is a positive step forward for Närokällan and highlights the potential of Meta Ads to drive sales and improve profitability.

RESULTAT

LEVERANS & RESULTAT

Robin Grannesberger

Founder of Ananda

Samarbetet med Freefoot har varit en fantastisk resa - och det fortsätter att vara det. Deras engagemang för hälsa och innovation ligger helt i linje med våra värderingar. Vi är väldigt stolta över de starka resultat vi har uppnått tillsammans.

Jihua Liu

Infertility Aid & Dr. Yang's Clinic

You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE

An ongoing partnership for health and family

Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.

In 6 months, we have increased conversion by 100% and lowered CPA (Cost Per Acquisition) by 71%.

Through thorough analysis and comprehensive strategy, we have achieved a significant improvement in sales results for Bättre Hälsa through Meta Ads. The restructuring of the ad account and smarter campaign setups, along with increased data-driven decision-making, have resulted in a dramatic increase in conversion rate by 100% within a period of 6 months. Additionally, the Cost Per Acquisition (CPA) has decreased by an impressive 71%. This success is a clear proof of the value of thorough analysis, strategy, and continuous optimization in digital marketing. It demonstrates the importance of adapting to the market, effectively reaching the right target audiences, and making informed decisions based on data. This result is a positive step forward for Närokällan and highlights the potential of Meta Ads to drive sales and improve profitability.

kontakta oss

Vill du uppnå liknande resultat?

Gör som hundratals företag före er - skapa resultat tillsammans med oss.

  • Få fler leads till ditt företag

  • Öka din e-handels försäljning

  • Stärk din digitala närvaro

  • Förbättra din position på marknaden

  • Din långsiktiga strategiska digitala partner

robin@anandaconsulting.se
+46 72 377 77 48
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