Bakgrund & case
Yogashala Stockholm is one of the top yoga schools in Sweden, famous for its deep commitment to Ashtanga Yoga. With two well-established studios in the heart of Stockholm, offering a variety of yoga classes and comprehensive courses. Additionally, The school also hosts internationally recognized yoga teachers and organizes unique yoga retreats to stunning destinations.
1166%
ROAS (Return on Ad Spend)
12% CTR
on Google Ads
75.000
click on Meta Ads
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Robin Grannesberger
Founder of Ananda
I was very inspired to work with Yogashala and the team, being a yoga enthusiast myself, discovering a Western studio that truly values the tradition and essence of yoga within our society made me proud to be a part of helping Yogashala assist people in Sweden on their journey of self discovering.
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Robin Grannesberger
Founder of Ananda
Ananda has long recognized the limited perspective on women's health in Sweden. Traditional Chinese Medicine (TCM) stands out for its comprehensive approach to this issue, a fact underscored by Infertility Aid's proven success in this domain. We believe it's essential that women in Sweden are provided with a wider platform to make informed decisions about their health and bodies. Embracing this cause, we've made it our mission to raise awareness about the benefits of Chinese Medicine and the insights on women's health shared by the TCM Doctors at Infertility Aid
Yogashala Stockholm
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Yogashala Stockholm
Vår lösning
The main goal was to boost membership sales by implementing a strategic mix of digital marketing tactics. This included refining Google Ads for targeted reach and using Meta Ads for broader engagement and funnel optimization. This approach aimed to attract new members and keep Yogashala on top of mind throughout their customer journey.
Yogashala Stockholm
Ledande inom fothälsa i Sverige
The main goal was to boost membership sales by implementing a strategic mix of digital marketing tactics. This included refining Google Ads for targeted reach and using Meta Ads for broader engagement and funnel optimization. This approach aimed to attract new members and keep Yogashala on top of mind throughout their customer journey.
Yogashala Stockholm
Challenges Before the Turnaround
Initially, Yogashala faced several challenges. The school was struggling with an underperforming Google Ads account that was draining funds without generating returns. Meta Ads has not been active for a while and with no proper setup. Additionally, the pandemic caused a shift in behavior, with many yoga enthusiasts choosing to practice at home rather than committing to studio classes or memberships. To tackle these issues Lotta Lalér, the owner of Yogashala, welcomed Ananda's expertise in revitalizing Yogashala's marketing efforts.
Så ökade vi Freefoots onlineomsättning
Multikanalsstrategi
Vi använde styrkan i både Google Ads och Meta Ads för att skapa ett samlat marknadsföringsarbete med maximal räckvidd och konverteringspotential. Genom att analysera respektive plattforms roll kunde strategierna anpassas för rätt målgrupper i rätt skede.
Flaggskeppsprodukter
Vi identifierade Freefoots viktigaste produkter - de som tydligast representerade varumärkets värdeerbjudande. Samtidigt lyfte vi fram så kallade ”sleeper-produkter”: produkter med stor potential som tidigare inte fått tillräcklig exponering.
Samarbete & engagemang
Ett nära samarbete med Freefoot var avgörande. Löpande avstämningar och direkt feedback gjorde det möjligt att snabbt justera kampanjer baserat på resultat och nya möjligheter.
Kundresa
En djup förståelse för kundresan - från första kontakt till köp - gjorde det möjligt att skapa riktade kampanjer för varje steg i tratten. Det bidrog till högre engagemang och bättre konverteringsgrad.
Marknads- och produktförståelse
En grundlig analys av Freefoots marknad, produkter och målgrupp låg till grund för all kommunikation. Genom research kring kundbeteenden, trender och konkurrens kunde budskap och annonser träffsäkerhet optimeras.
Tillväxtstrategi
När lönsamhetsmålen uppnåtts fokuserade vi på att skala strategin på ett kontrollerat sätt. Med datadrivna insikter identifierades de delar av marknadsmixen som gav bäst avkastning och kunde driva ytterligare tillväxt i både omsättning och ROAS.
Den digitala strategin
Den digitala strategin gav värdefulla insikter inom:
Optimala marknadsföringskanaler
Tydligt definierade målgrupper
Internationella konkurrenters strategier
Rekommenderad budgetfördelning
Relevanta sökord och sökbeteenden
Konkurrens- och marknadsanalys
Sammanfattning
RESULTAT
The Outcome may 2023 - Oct 2024: Where Strategy Meets Success
- Achieving an impressive 725%-1166% ROAS (Return on Ad Spend) from Google Ads
- 12% CTR on Google Ads (no brand keywords)
- 20.000 clicks on Google Ads
- 2.100.000 impressions with Meta Ads
- 75.000 click on Meta Ads
- Increased sales of yoga memberships
- Growing newsletter subscribers
- Enhanced oversight on KPI’s and management of expenditure for improved results
LEVERANS & RESULTAT
The Outcome may 2023 - Oct 2024: Where Strategy Meets Success
- Achieving an impressive 725%-1166% ROAS (Return on Ad Spend) from Google Ads
- 12% CTR on Google Ads (no brand keywords)
- 20.000 clicks on Google Ads
- 2.100.000 impressions with Meta Ads
- 75.000 click on Meta Ads
- Increased sales of yoga memberships
- Growing newsletter subscribers
- Enhanced oversight on KPI’s and management of expenditure for improved results
Robin Grannesberger
Founder of Ananda
Samarbetet med Freefoot har varit en fantastisk resa - och det fortsätter att vara det. Deras engagemang för hälsa och innovation ligger helt i linje med våra värderingar. Vi är väldigt stolta över de starka resultat vi har uppnått tillsammans.
Jihua Liu
Infertility Aid & Dr. Yang's Clinic
You can really feel that the team at Ananda have been very committed to our project. What I like most is that they have a good understanding of the health industry and a comprehensive grasp of everything from advertising and communication to the technical aspects of Ads platforms. The results are clearly visible in the significant increase in the number of customers
THE FUTURE
An ongoing partnership for health and family
Meeting the founders Dr Minqi Yang och Jihua Liu has been inspiring, and by sharing Infertility Aid's unique story and expertise on digital platforms, we have not only reached goals of exponential increased lead generation. We have also succeeded in broadening the understanding and acceptance of alternative infertility treatment methods, underscoring the importance of accessibility and choice in women's health-related decisions.
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robin@anandaconsulting.se
+46 72 377 77 48
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